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Online stores must describe products for sale with textual content, photos, and multimedia information, whereas in a bodily retail store, the actual product and the manufacturer’s packaging will likely be out there for direct inspection (which might contain a test drive, fitting, or other experimentation).
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Because the revenues from on-line gross sales continued to develop considerably researchers identified various kinds of online shoppers, Rohm & Swaninathan 4 recognized four categories and named them “comfort consumers, selection seekers, balanced patrons, and retailer-oriented buyers”.