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^ a b Huang, M. (2000) Information load: its relationship to online exploratory and buying conduct. Dengan lebih dari satu miliar pengguna di seluruh dunia, bisa dikatakan bahwa memiliki halaman Facebook yang dipelihara dengan baik untuk bisnis Anda merupakan faktor penting dalam membangun keberhasilan kehadiran online.
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He believed that videotex , the modified domestic TV expertise with a easy menu-pushed human-pc interface, was a ‘new, universally applicable, participative communication medium — the primary for the reason that invention of the phone.’ This enabled ‘closed’ company info programs to be opened to ‘exterior’ correspondents not only for transaction processing but in addition for e-messaging and data retrieval and dissemination, later often called e-business 6 His definition of the new mass communications medium as ‘participative’ interactive, many-to-many was fundamentally different from the standard definitions of mass communication and mass media and a precursor to the social networking on the Web 25 years later.
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